What do gloss stickers look like?

Gloss stickers have a reflective, high-shine surface. The finish can make colours appear brighter and more saturated, which works well for eye-catching promotional graphics, packaging and branded labels.

What do matte stickers look like?

Matte stickers have a softer, non-reflective appearance. They are a good choice for understated branding, premium-looking labels and situations where glare from lighting would be distracting.

Which is easier to read under bright lighting?

Matte is usually easier to view where reflections are a concern because the surface produces less glare. Gloss can look very vibrant, but direct light may create reflections at some angles.

Which is better for vivid colour?

Gloss is the stronger choice when you want a shiny, high-impact appearance. Matte tends to look calmer and more restrained.

Can you write on them?

Our matte sticker surface is better suited to writing with suitable pens, making it useful for labels that need dates, names or other information added by hand.

Are both self-adhesive?

Yes. Both products use self-adhesive vinyl and are intended for clean, dry, smooth surfaces. Always consider the actual surface and environment before committing to a large run.

Which should you choose?

Choose gloss for brighter shine and promotional impact. Choose matte for lower glare, a more understated look or where writing on the label matters.

Shop Gloss Stickers or Matte Stickers. For more options, see our Sticker Material Guide and One-Way Vision vs Clear Window Vinyl.