What Size Roller Banner Do I Need?
· Shakeel Syed
An 85cm roller banner suits most exhibitions and reception areas, but 100cm and 150cm options create more visual impact. Here is how to choose the right width for your space.
85cm is the most versatile. 100cm gives you a little more design room. 150cm is best when you want a display that feels more like a mini backdrop.
Compact, portable and suitable for most events.
Extra room for imagery or wider branding.
High-impact option for stands and larger spaces.
How much text should a roller banner contain?
Keep the main message short and readable from a distance. A logo, headline, key benefit and clear call to action usually work better than a dense block of text. QR codes can be useful when they are large enough and positioned where visitors can scan them comfortably.
Where should important content go?
Place your logo and headline in the upper half because this is the area people notice first. Avoid placing essential contact information too close to the bottom, where it may sit near the hardware or be less visible in a busy exhibition environment.
Frequently asked questions
Is 85cm wide enough for a trade show?
For most individual exhibition stands, yes. It gives enough room for a clear message while staying easy to transport and position.
When should I choose 100cm instead?
Choose 100cm if your artwork needs a little more breathing room, your logo is wide, or you want a stronger presence without moving to a very large display.
Is a 150cm roller banner difficult to transport?
It is larger and heavier than an 85cm unit, so consider transport and storage. It is best when visual impact matters more than maximum portability.
Can I put lots of text on a roller banner?
You can, but it is rarely a good idea. People usually see roller banners while walking past, so short messages and large type are easier to absorb.
What resolution should my artwork be?
Use a high-quality PDF or suitably high-resolution image at the correct proportions. Vector logos are ideal because they stay sharp when enlarged.
Can I use a QR code?
Yes. Make it large enough to scan from the expected viewing distance and keep good contrast around the code.
Should my logo go at the top?
Usually yes. The top third is premium visual space because it remains visible even when people or furniture partially block the lower part of the display.
Can the print be replaced later?
This depends on the hardware system. Some roller banner units are designed for a permanent graphic, while others may allow replacement by a print professional.
Related products
Compare our 85cm, 100cm and 150cm roller banners.
Roller banner products and hardware
100cm Print + Stand →
150cm Print + Stand →
85cm Hardware Only →
100cm Hardware Only →
150cm Hardware Only →
Browse the full roller banner range or check the artwork guide.
Find your roller banner size
Start with 85cm for general use, go wider when your stand or artwork benefits from extra presence.
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